1. Set the geographic boundary before choosing stories
Summit is recorded as a municipality in Cook County, Illinois. The 2020–2024 ACS five-year population estimate for Summit is 10,846, with a margin of error of 24. That figure describes the municipality; it does not establish legal-news demand, competition, search volume, cases, leads, or revenue. Your first decision should therefore be geographic: will a page address Summit specifically, Cook County more broadly, Illinois statewide developments, or another relationship that your firm can accurately explain? A statewide legal development may be relevant to a Summit client, while a story tied to a different Illinois community may not justify a Summit-focused page. The page should make that relationship clear rather than turning the municipality name into a substitute for analysis.
Recommended approach
Create a written geographic rule for review. Require each proposed page to identify the affected jurisdiction, explain why it matters to the firm’s practice, and state whether the intended audience is in Summit, elsewhere in Cook County, or across Illinois. Do not use the population estimate as a demand forecast.
