1. Start with the right geographic boundary
Steger is recorded as a village in Illinois and has county relationships with Cook County and Will County. Those are not interchangeable audiences. A page about a statewide legal change, a Cook County matter, a Will County issue, and an incident specifically connected with Steger may serve different readers and raise different ethical and relevance questions. Legal News should therefore be evaluated against the firm’s actual service geography rather than a broad claim that one population estimate represents everyone who may need counsel. The Census estimate of 9,418 is useful for identifying the municipality, but it cannot establish demand, competition, leads, cases, or revenue.
Recommended approach
Ask Bosseo to show how story relevance would be judged for Steger, Cook County, Will County, Illinois, and any other areas the firm actually serves. Decide in advance when a story is local enough to publish, when a statewide development is relevant, and when a national item should be excluded. Preserve the geographic label in each page so readers can distinguish a Steger incident from a countywide or Illinois legal development.
