1. Start with Shiloh’s actual service area, not a population assumption
The U.S. Census Bureau records Shiloh village as a municipality in St. Clair County. Its 2020–2024 ACS five-year population estimate is 14,572, with a margin of error of 283. That is context for defining the place your firm serves; it is not evidence of search demand, call volume, legal need, competition, staffing requirements or likely revenue. Intake Coach therefore should not be configured around an assumed number of callers. It should be evaluated against the calls your firm actually receives from Shiloh, St. Clair County and any other areas your practice deliberately serves.
Recommended approach
Before a consultation, identify the geographic distinctions your intake team uses. A caller may be in Shiloh, elsewhere in St. Clair County or outside your intended service area. Review whether staff confirm location when it matters to venue, jurisdiction, eligibility or attorney follow-up. Then decide which geographic facts belong in the intake conversation and which should be escalated for attorney review.
