Define the geography before you interpret the numbers
Sauk Village is recorded as a municipality in Cook County. That distinction matters when a firm reviews a “city” or “county” result: a Sauk Village view should not automatically be treated as a Cook County view, an Illinois view or a metropolitan-area view. Households, individuals and population estimates are also different from contacts and matters. Bosseo’s public ROI Dashboard description refers to service-and-city keyword targets, city data and rankings across a state. Before relying on a location filter, ask exactly what geographic entity it represents and whether broader targets are shown separately.
Recommended approach
Ask Bosseo to demonstrate how a Sauk Village target is named, filtered and separated from Cook County and statewide reporting. Agree in writing which geographic labels belong in the dashboard and which should never be combined. Treat the Census population estimate as context only; do not use it as a forecast of inquiries or cases.
