1. Start with your actual Rockton call paths
The relevant question is not how many people live in Rockton. It is what happens when a person who wants your firm reaches the phone. Review unanswered calls, voicemail messages, after-hours calls, busy periods and calls that arrive while staff are already speaking with someone else. Bosseo describes AI Answering as a backstop: calls go to your team first, and the AI steps in when nobody answers within 20 seconds. That gives you a specific response path to evaluate without assuming that Rockton’s population creates a particular level of demand.
Recommended approach
Bring a defined review period and separate calls by time, disposition and practice area. Decide whether the problem is missed coverage, inconsistent intake, slow callbacks or a combination. The right implementation should address the pattern you can document, not a population-based estimate.
