1. Set the geographic boundary before discussing coverage
The Census record identifies Pontiac as a municipality in Livingston County, Illinois. That relationship matters because a page about a Pontiac event, a Livingston County development, and an Illinois statute may require different wording and different calls to action. The available population estimate—11,294 for Pontiac city in the 2020–2024 ACS 5-year data, with a margin of error of 294—does not show how many people search for legal information or where prospective clients come from. It should not be used to infer demand or competition. Bosseo’s public Legal News page says its service matches stories to a firm’s practice areas and state. For your evaluation, ask whether the intended coverage is Pontiac, Livingston County, Illinois, or more than one of those geographic levels.
Recommended approach
Prepare a written geographic policy before approving pages. Distinguish Pontiac-specific reporting from Livingston County and statewide legal developments, and require each page to make its relevant scope clear. Discuss whether a statewide story should direct readers to a Pontiac consultation or use broader Illinois language. Treat any expansion beyond Pontiac and Livingston County as a deliberate practice decision, not an assumption based on population.
