1. Start with Peoria County service boundaries, not population assumptions
The Census record places Peoria city in Peoria County. That relationship can help you define which calls belong in the review set: for example, calls from people seeking representation within the geographic area your firm actually serves. It does not establish how many people will contact you, which practice areas they need, or whether your team requires more staff. Intake Coach can help examine the calls you receive, but it should not be used to turn a population estimate into a demand forecast.
Recommended approach
Before adopting a coaching program, write down the geographic and matter criteria your firm uses when deciding whether to continue an intake. During a consultation, ask how those criteria can be reflected in call review and case-type tagging. Keep Peoria, Peoria County, and any wider Illinois service area distinct in your internal reporting.
