1. Start with the Park Ridge service boundary
Park Ridge is a municipality in Cook County, Illinois. If your firm serves Park Ridge alongside other communities, define that geography before changing intake rules. A city name alone does not tell you which inquiries belong to the firm, which practice areas you accept or who should own a matter. Your intake should capture the service area and matter information your team actually uses, rather than treating every inquiry as identical.
Recommended approach
Bring a written service boundary to the review: Park Ridge, Cook County and any additional areas your firm intentionally serves. Decide which geographic answers affect qualification, routing or escalation. Keep the population estimate as planning context only; do not use it to forecast calls, leads, cases or revenue.
