1. Start with the profile and geography you actually want to manage
A review program should begin with the firm’s real public presence, not with a generic service-area label. Confirm which Google Business Profile represents the firm, whether the profile is eligible for review requests, and which service geography the firm wants to evaluate. Orland Park is a village in Illinois with recorded relationships to both Cook County and Will County. That matters when you define reporting boundaries and decide whether the firm is evaluating Orland Park alone, one of those counties, or a broader metropolitan service area. Those choices are different. A population estimate for the municipality cannot establish how many people are searching for a lawyer or how many cases a review program could produce.
Recommended approach
Ask Bosseo to show how the consultation distinguishes Orland Park from Cook County, Will County, and any broader Illinois or metropolitan coverage. Require the firm’s review of its own profile, current review count, rating, recent activity, and response history before deciding what should be improved. Treat any comparison with other firms as dated context to investigate, not as proof of current market position.
