1. Start with the inquiry paths you actually operate
Automation works best when the firm can identify every approved entry point. Bosseo’s public Automation page describes website forms, calls, chat and video intake as possible lead-capture sources. For an Oak Lawn practice, begin by defining the geographic language used in those paths: Oak Lawn, Cook County and any other areas the firm deliberately serves. Do not treat the municipality’s population as a forecast of inquiries. Instead, use it to keep the service-area discussion precise and separate from assumptions about demand. The review should establish which forms, phone processes and intake experiences are in scope, what information each collects, and what happens immediately after submission or connection.
Recommended approach
Bring a current inventory of inquiry sources to the consultation. Decide which source should create a record, which details must travel with it, and which situations require a human response before any automated message is sent.
