1. Start with the geographic question, not the headline
O’Fallon is a municipality in St. Clair County, Illinois. That distinction matters when a story names a city, a county, a state agency, a court, or a wider Illinois location. A page about an event in O’Fallon may need a different explanation from a page about an Illinois statute or a matter elsewhere in St. Clair County. A statewide story may be relevant to your practice, but it should not be presented as an O’Fallon event. Population can describe the city; it cannot establish search demand, competition, legal need, leads, cases, or revenue.
Recommended approach
Define an approved coverage map before reviewing story ideas. Separate O’Fallon, St. Clair County, Illinois, and any broader area your firm intentionally serves. Ask whether each proposed page will explain a real legal question for the people affected, identify the correct jurisdiction, and avoid implying that the firm handles matters outside its actual scope.
