1. Define the callers your Normal practice intends to serve
Normal is recorded as a municipality in McLean County. The 2020–2024 ACS 5-year estimate lists 53,569 residents, with a margin of error of 575. Your first decision is therefore operational: which callers from Normal and McLean County should receive a response, and which matters should be declined, redirected, or escalated?
Recommended approach
Write a firm-specific call policy covering practice areas, service geography, current-client calls, prospective-client calls, non-legal inquiries, conflicts information, consultation requests, and urgent situations.
