1. Start with the geographic scope your firm actually serves
Those areas should not be treated as interchangeable. Before approving a news page, decide whether the firm wants coverage limited to Murphysboro, expanded across Jackson County, or connected to a broader Illinois practice.
Recommended approach
Ask Bosseo to show how geographic relevance is handled for a Murphysboro firm. Review whether proposed pages clearly identify the applicable location, legal issue and audience. Keep a story out of the queue when its location or legal connection falls outside the clients the firm serves.
