1. Start with the geographic scope your firm actually serves
The Census record identifies Murphysboro as a municipality in Jackson County. It does not establish that a news story in Murphysboro, elsewhere in Jackson County, another Illinois location or a wider metropolitan area will produce a legal inquiry. Those areas should not be treated as interchangeable. Before approving a news page, decide whether the firm wants coverage limited to Murphysboro, expanded across Jackson County, or connected to a broader Illinois practice. That choice should follow the firm’s actual service area and practice focus, not the city’s population estimate.
Recommended approach
Ask Bosseo to show how geographic relevance is handled for a Murphysboro firm. Review whether proposed pages clearly identify the applicable location, legal issue and audience. Keep a story out of the queue when its location or legal connection falls outside the clients the firm serves.
