1. Set the geographic boundary before asking for reviews
A Moline practice may serve clients in Moline, elsewhere in Rock Island County, or beyond. Those are different geographic questions. The Census identifies Moline as a city in Rock Island County, but it does not show where a firm’s clients live or where qualified inquiries originate. A review program should therefore avoid treating every nearby address, county resident, or Illinois searcher as the same audience. Start by separating the firm’s office location, service area, and matter-specific eligibility. A family-law practice, criminal-defense practice, and personal-injury practice may each need a different explanation of whom it serves. The relevant question is not whether Moline has a particular population. It is whether the firm can invite authentic feedback from eligible clients without exposing confidential information or overstating geographic reach.
Recommended approach
Ask Bosseo to review the firm’s intended coverage in three layers: Moline, Rock Island County, and any additional Illinois area the firm actually serves. Require reporting that keeps those areas distinct. Do not use the ACS population estimate as a forecast of review supply or demand.
