1. Set the geographic boundary before a story becomes content
Your firm may serve Mattoon, Coles County, a wider Illinois market or a combination of these areas. Those are different scopes. Bosseo’s public Legal News page describes monitoring local and national legal-news sources for a state and matching stories to a firm’s practice areas. That does not establish that every story will be local to Mattoon or that a Mattoon reader will search for it. A useful review should distinguish an event occurring in Mattoon from an Illinois law change and from a national story with no clear connection to the firm’s service area.
Recommended approach
Ask Bosseo to show how geographic relevance would be assessed for your practice areas. Decide whether a page should identify Mattoon, Coles County, Illinois or another exact jurisdiction, and remove stories that cannot be explained within the firm’s actual service scope.
