1. Define the geographic boundary before choosing stories
Bosseo’s public Legal News page says its service matches stories to a firm’s practice areas and state. Your firm should therefore decide how Mascoutah fits into the coverage boundary before reviewing story ideas. Mascoutah is recorded as a city in St. Clair County, Illinois; it is not interchangeable with the county, the wider metropolitan area or the entire state. A story involving Illinois law may be relevant to a Mascoutah firm, but that does not automatically make every regional incident locally appropriate. The service page should make clear whether a piece is statewide legal explanation, St. Clair County coverage, or a broader Illinois topic that matters to people in Mascoutah.
Recommended approach
Ask Bosseo to show how geographic relevance is handled for a firm serving Mascoutah. Review whether the workflow can distinguish Illinois-wide legal developments from county or city-specific events, and decide which geographic labels belong in headlines, introductions and calls to action. Do not use the population estimate as a forecast of audience size or case volume.
