1. Choose the visitor’s first step without assuming local demand
Bosseo describes Video Intake as a website widget that greets visitors with video and guides them through a survey instead of asking for a name, phone number and open-ended description. For a firm serving Mahomet, the first decision is placement and purpose: should the experience support a Mahomet-focused service page, the firm’s broader Illinois website, or both? Bosseo says the widget can be embedded on an existing website and is designed mobile-first. Those capabilities make a review of the mobile visitor path worthwhile, but they do not prove that visitors will complete it.
Recommended approach
Map the current path from a Mahomet-intent page to inquiry. Identify the point at which a visitor can start Video Intake, the information shown before consent or submission, and the alternative for someone who prefers to call. Keep the geographic wording precise: Mahomet is in Champaign County, while the firm may serve a wider area only if its own service policy supports that statement.
