1. Define the geographic job before reviewing headlines
Macomb is a municipality in Illinois, and the recorded county relationship is McDonough County. The 2020–2024 ACS five-year estimate records 14,894 residents, with a margin of error of 25. That figure describes the city’s population; it does not establish legal-news demand, competition, search volume, case volume or revenue. Your first decision should therefore be geographic scope: whether a page is about an Illinois legal development, an event connected to McDonough County, a matter relevant to people in Macomb, or a broader state story that affects your practice. A city reference alone is not enough to make a page useful.
Recommended approach
Create a written coverage boundary for the consultation. Separate Macomb from McDonough County and from statewide Illinois coverage, then identify which practice areas can responsibly explain each type of story. Ask whether a proposed page would help a person understand a legal question or merely attach your firm to a headline.
