Start with Macomb’s actual service footprint
Macomb is recorded as a municipality in McDonough County, Illinois. The 2020–2024 ACS five-year population estimate for Macomb city is 14,894, with a margin of error of 25. That figure describes the city population; it does not establish legal demand, call volume, language needs, staffing requirements, competition, leads, cases or revenue. For Intake Coach, the useful local question is narrower: which calls does your firm intend to evaluate, and does your intake process serve Macomb alone, McDonough County, or a wider area?
Recommended approach
Define the intake geography before reviewing performance. Separate callers located in Macomb from callers elsewhere in McDonough County and from any additional Illinois service areas. Bring your current matter-eligibility rules and referral boundaries to the consultation so coaching can be judged against the cases your firm actually accepts.
