Start with the geography your firm actually serves
Litchfield is recorded by the U.S. Census Bureau as a municipality in Montgomery County, Illinois. Its 2020–2024 ACS five-year population estimate is 6,834, with a margin of error of 300. That figure describes the city population; it does not establish call demand, legal need, search behavior, competition or likely revenue. It does, however, help define the local operating question: whether your intake process is designed for the communities and service area your firm has chosen to serve, rather than for an assumed market size.
Recommended approach
Bring your actual service-area boundaries to the consultation. Identify whether your callers are primarily from Litchfield, elsewhere in Montgomery County or another geographic area, then decide which callers should receive the same intake path and which require a different routing or response.
