Start with the service area, not a population shortcut
For reputation work, that geographic relationship matters because a firm may serve people in Lincolnshire, elsewhere in Lake County, or across a wider Illinois area. Before changing your review process, define the places your firm actually serves and the matters you want its public profile to support.
Recommended approach
Review your Google Business Profile category, service description, address or service-area presentation, and public practice-area language for geographic accuracy. Separate Lincolnshire-specific messaging from broader Lake County or Illinois coverage. Then decide which qualified inquiries count as relevant: for example, an inquiry from a person in your authorized service area seeking a matter your firm handles. That decision gives reputation reporting a meaningful boundary.
