1. Set the geographic boundary before selecting stories
A Lincoln firm may serve Lincoln, Logan County, other Illinois communities, or a wider area. Those are different geographic choices. Bosseo’s public Legal News description says its system matches stories to a firm’s practice areas and state, while the local record identifies Lincoln as a municipality in Logan County. That does not establish that every Lincoln resident, Logan County resident, or Illinois searcher is a prospective client. It does establish why geographic scope should be decided before a newsroom is evaluated. A page about an Illinois law change may be useful across the state; a page about an incident may be relevant only to people connected to a particular place. The firm should decide whether its call to action is intended for Lincoln, Logan County, a defined Illinois service area, or another stated geography.
Recommended approach
Ask Bosseo to show how proposed coverage would distinguish Lincoln from Logan County and from broader Illinois coverage. Review whether each page would state its geographic relevance accurately rather than treating the city’s population as proof of opportunity.
