1. Define the Lake Villa geography before reading the numbers
Lake Villa is recorded in Lake County, Illinois. A dashboard review should keep the village, the county and any broader service area distinct. A keyword, call or form associated with Lake Villa is not automatically evidence of a Lake County-wide result, and a county result should not be presented as a Lake Villa result.
Recommended approach
Ask Bosseo to show how location labels are defined for rankings, leads and source attribution. Decide whether the firm wants separate views for Lake Villa, Lake County and other areas it serves. Put those definitions in the reporting acceptance criteria so a change in geographic scope does not look like performance movement.
