1. Give Lake in the Hills visitors a clearer first step
A visitor from Lake in the Hills may arrive with uncertainty about whether the firm handles the matter at all. A generic “tell us about your case” field leaves that person to choose the vocabulary, level of detail and next step. Bosseo describes CLIONT as a guided video survey that lives on a firm’s website. Its public page says the visitor taps an entry point such as “See if you have a case,” then moves through a question path built around the firm’s practice areas. That is a product capability described by Bosseo, not proof that every visitor will complete an intake. The local decision is to define which Lake in the Hills and McHenry County inquiries the firm wants to evaluate, rather than treating the village’s population estimate as evidence of demand.
Recommended approach
List the practice areas the firm actually accepts from Lake in the Hills and identify the first question that separates an appropriate inquiry from an out-of-scope one. Review the wording with counsel before publishing it.
