1. Start with the geographic decision, not a population claim
Lake Bluff is a village in Lake County, Illinois. The 2020–2024 ACS five-year estimate records 6,041 residents, with a margin of error of 578. That is context for defining the location served; it does not establish legal demand, search activity, competition, lead volume, staffing requirements or revenue. A Video Intake review should therefore begin by documenting whether your firm wants the experience to address Lake Bluff alone, Lake County more broadly, or a wider service area. That choice affects the language on the entry point, the location questions in the flow and the person or team responsible for reviewing a completed inquiry.
Recommended approach
Write the geographic scope into the intake decision before selecting questions. If Lake Bluff is one part of a wider Lake County service area, separate location qualification from case-type qualification rather than treating the village population as a forecast.
