1. Start with the Johnsburg service area, not a population assumption
For a firm serving Johnsburg, the practical question is geographic coverage: does your Google Business Profile, website and review language accurately represent the communities and matters you actually serve? A reputation program should be evaluated against that defined area rather than a presumed market size.
Recommended approach
List Johnsburg and any additional communities your firm intentionally serves, then separate those areas from broader McHenry County coverage. During a consultation, ask how review activity will be assessed across that service area and which inquiries should count as qualified. Do not use the 6,386 population estimate as a forecast.
