Use Inverness as a service boundary, not a demand forecast
Your firm may serve Inverness, Cook County and areas beyond the village, but those geographies should not be treated as interchangeable. The Census records Inverness village as a municipality in Cook County and reports a 2020–2024 ACS 5-year population estimate of 7,275. That is eligibility evidence for local context, not evidence that a particular practice area generates a certain number of calls. Intake Coach can help you evaluate the calls that reach your team rather than assuming the population predicts them.
Recommended approach
Define which calls belong in the review: Inverness matters, Cook County matters, and any wider service area should be named separately. During a consultation, decide which geographic facts your intake team must confirm, such as the relevant jurisdiction or location connected to the matter. Do not create a staffing or advertising decision from the population estimate alone.
