1. Set the geographic boundary before choosing stories
Homer Glen’s recorded relationship with both Cook County and Will County matters because a news page can easily blur municipal, county and statewide audiences. A story affecting Illinois law may be relevant to a Homer Glen firm without being specifically about Homer Glen. A county court, agency action or roadway incident may call for a different audience and a different call to action. The location record establishes that Homer Glen is a municipality; it does not establish which legal topics residents search for or where a future client’s matter will arise.
Recommended approach
Ask Bosseo to review a coverage map for your actual service area. Separate pages intended for Homer Glen from pages intended for Cook County, Will County or Illinois generally. Before approval, check that the headline, opening explanation and call to action accurately describe the geographic scope. Do not use the population estimate to select topics or predict results.
