1. Define the Hoffman Estates audience without overstating the evidence
Your firm should first decide what “local” means in the intake experience. Hoffman Estates is recorded as a municipality in Illinois, with county relationships to Cook County and Kane County. A visitor may identify with the village, a county, a nearby community or another location relevant to the matter. Population provides context for the municipality, but it cannot tell you how many people need legal help or which practice areas they will choose. For Video Intake, the useful question is narrower: which location details help your firm decide whether an inquiry belongs with you?
Recommended approach
Review whether the intake should ask about the visitor’s location, the incident location, the opposing party’s location or another legally relevant connection. Keep those questions separate. Do not use the Hoffman Estates population estimate to predict intake volume or language preference.
