1. Define the geographic brief before reviewing news coverage
Hinsdale is a municipality, not a synonym for every nearby community or for both Cook County and DuPage County as a single market. A firm serving Hinsdale may also serve one or both recorded counties, Illinois more broadly, or a narrower service area. Those choices affect which incidents are relevant and how a page should describe location. Bosseo’s public Legal News page says its service matches stories to a firm’s practice areas and state. It does not establish that every Hinsdale, Cook County or DuPage County story will be selected, nor that a particular story will produce an inquiry.
Recommended approach
Write a geographic brief for consultation. Separate Hinsdale, Cook County, DuPage County and Illinois into distinct service areas. Decide whether a page should discuss a local incident, an Illinois rule change, a county proceeding or a statewide issue. Require every proposed page to identify the relevant jurisdiction accurately rather than attaching Hinsdale to a story merely for local wording.
