1. Define what “local” means before a story is considered
Hillside is recorded as a municipality in Cook County, Illinois. That relationship matters because a firm may serve people in Hillside while also handling matters across Cook County or elsewhere in Illinois. Those are different geographic claims. A page about a statewide law change should not be written as though the change is unique to Hillside. A page about an event in Cook County should identify the relevant geography accurately and explain whether the firm serves people affected there. The village population estimate—8,084 in the 2020–2024 ACS five-year data—cannot establish that residents are searching for a legal topic or that a particular story will generate inquiries.
Recommended approach
Set geographic rules for each practice area. Review whether a proposed page should discuss Hillside, Cook County, Illinois, or a broader service area, and require the wording to match the actual event and the firm’s ability to help. Use the location to make coverage precise, not to imply demand.
