1. Set the geographic brief before discussing news
Hillsboro is recorded as a city in Montgomery County, Illinois. That does not tell you whether your firm accepts matters only in Hillsboro, throughout Montgomery County, elsewhere in Illinois, or across a wider service area. Legal News is described by Bosseo as monitoring local and national legal-news sources for a state and matching stories to practice areas. The key product decision is therefore geographic scope: the pages should address the places your firm actually serves, not imply a broader local presence than you have established.
Recommended approach
Bring a written coverage rule to the consultation. Identify whether a page should discuss Hillsboro, Montgomery County, Illinois generally, or another clearly defined service area. Ask how a story involving another Illinois community would be reviewed before it is associated with your firm. Do not use the Hillsboro population estimate as a proxy for likely readers or matters.
