1. Start with the Highwood service boundary
Highwood is a city in Lake County, Illinois. If your firm serves Highwood but also accepts matters elsewhere in Lake County, the intake should make that geographic boundary understandable without treating the city’s population as a forecast. Bosseo’s public Video Intake page describes a website widget with a guided survey built around practice areas and case types. That creates a useful place to ask where a visitor is located, whether the matter falls within the firm’s service area, and whether a location answer should change the next question or the ownership of the inquiry. The correct questions depend on your practice and should be decided with the firm.
Recommended approach
Map the geographic questions that matter to your firm before reviewing the visitor flow. Decide whether Highwood, the rest of Lake County, or another service boundary should affect qualification, routing or escalation. Treat every local result as an inquiry to review, not proof that a certain volume of residents will contact you.
