1. Start with the calls your Highwood practice actually handles
Highwood is a municipality in Lake County, Illinois. That geographic relationship can help you define the service area for an intake review, but it cannot tell you how many prospective clients call, which practice areas they ask about or whether demand is growing. Begin with your own call records and operating knowledge. Separate calls from Highwood, other Lake County communities, the wider Chicago-area market if you serve it, and matters outside your intended scope. This prevents a local population figure from becoming an unsupported forecast.
Recommended approach
Bring a clear geographic definition to the consultation: Highwood only, Lake County, Illinois statewide, or another area your firm deliberately serves. Ask how calls from each area will be identified and whether the resulting review can distinguish service-area fit from general intake performance.
