1. Set the geographic boundary before choosing stories
Highland Park is recorded as a city in Lake County, Illinois. A local incident, a Lake County development, an Illinois statute or a statewide appellate decision may each raise different legal questions. They should not be treated as interchangeable local content. A firm serving Highland Park may want a narrow local emphasis for matters tied to a place, while a statewide practice may need broader Illinois coverage. The population estimate gives context for the municipality, but it cannot establish that residents are searching for a particular legal topic or that a page will generate a matter.
Recommended approach
Ask Bosseo to review how stories would be classified by Highland Park, Lake County and Illinois relevance. Decide in advance which geographic levels fit each practice area, and require that the page’s wording match the actual scope of the event or rule.
