1. Define the geographic brief before discussing speed
Bosseo describes Legal News as state-focused and says its system matches stories to practice areas and a firm’s state. Hickory Hills belongs to Cook County, Illinois, so a useful review should distinguish those levels rather than treating every Illinois story as local. A statewide statutory change may be relevant to an Illinois practice. A Cook County court development may have a different editorial value. A story merely mentioning another community may not belong on a Hickory Hills firm’s website. Population should not be used to predict how many people will search, call or retain counsel.
Recommended approach
Ask Bosseo to review a proposed coverage boundary that separates Hickory Hills, Cook County and Illinois. Decide which geographic relationships deserve a page, which require attorney judgment and which should be excluded. The objective is not maximum publication; it is a defensible connection between a news event, the firm’s practice and the people the firm intends to serve.
