1. Start with Herrin’s actual geographic scope
The relevant place is Herrin city in Williamson County, Illinois—not an interchangeable audience of households, the entire county, or every Illinois searcher. Bosseo’s public Legal News description says its monitoring is organized around a firm’s state and practice areas. For a Herrin firm, that makes geographic review a central buying question: will coverage address Illinois law, Williamson County developments, or events that affect people who may seek counsel in Herrin? The Census record identifies Herrin as a municipality and records its Williamson County relationship. It does not show that residents search for legal news or that a particular topic produces clients.
Recommended approach
Ask Bosseo to review the geographic boundaries you want represented on published pages. Separate Illinois-wide legal changes from Williamson County matters and from facts specific to Herrin. Keep the firm’s service area accurate on every page rather than treating population as a proxy for demand.
