1. Set the review program around the firm’s real service area
Harwood Heights is recorded as a municipality in Cook County. A law firm may serve people in the village, elsewhere in Cook County or across Illinois, but those are different geographic scopes. A review program should not imply that every client belongs to Harwood Heights or that a village population establishes the firm’s market. Start by documenting the places the firm actually serves and the locations represented by its Google Business Profile. Then decide whether review requests should support the firm’s overall service area or a narrower local positioning. Bosseo describes Reputation & Reviews as a law-firm-specific service centered on growing reviews and responding to them. That makes geographic scope a practical setup question, not a demographic assumption.
Recommended approach
Bring a written service-area list to the consultation. Ask Bosseo how the proposed review language, profile emphasis and reporting would distinguish Harwood Heights from Cook County and any broader Illinois coverage. Keep municipal facts, county coverage and statewide practice areas separate in public copy and internal measurement.
