1. Set the geographic boundary before selecting stories
Harvard is recorded as a municipality in McHenry County. That distinction matters when a news item refers to Harvard, another McHenry County community, a named roadway, a statewide Illinois rule, or an event outside the firm’s service area. A page can be locally relevant without implying that the firm serves every person mentioned in a wider story. Population information does not establish that Harvard residents are searching for a particular legal service, nor does it establish the level of competition or likely case volume.
Recommended approach
Define an editorial map for the consultation: Harvard; McHenry County; Illinois; and any additional area the firm deliberately serves. Review whether each proposed page should identify a local event, explain an Illinois legal development, or address a broader issue with a clear connection to the firm’s practice. Keep the geographic statement accurate on every page and avoid turning a county or statewide story into an unsupported claim about Harvard demand.
