1. Start with the geography your firm actually serves
The U.S. Census Bureau records Hanover Park village as a municipality in Illinois. Its 2020–2024 ACS 5-year population estimate is 36,732, with a margin of error of 84. The recorded county relationships are Cook County and DuPage County. Those facts establish a place and its county relationships; they do not establish legal demand, search volume, competition, leads, matters or revenue. That distinction matters in a dashboard. A location label should not silently combine village, county and broader Illinois reporting. Ask whether a ranking, call or lead is being attributed to Hanover Park, to one of the two counties, or to another geographic target.
Recommended approach
Bring your intended service territory to the consultation in the same geographic terms you use internally. Ask Bosseo to show how location and case-type fields would be displayed, then decide whether county-level views are useful alongside Hanover Park reporting. Do not treat the Census population as a forecast or return-on-investment input.
