1. Start with the geographic question, not the population number
Hampshire is a municipality in Illinois with recorded relationships to Kane County and McHenry County. A firm may serve Hampshire alone, one of those counties, both counties, or a broader Illinois market. Those are different editorial scopes. A population estimate for the village cannot tell you how many people are searching for a lawyer, how many matters arise, or whether another firm is competing for a query. It can, however, help you state the geographic boundary accurately when reviewing whether a story is locally relevant. A page about an event in Hampshire is not automatically appropriate for readers throughout Kane County or McHenry County. Likewise, an Illinois legal development may matter to a statewide practice without being a Hampshire-specific story.
Recommended approach
Ask Bosseo to review geographic coverage separately for Hampshire, Kane County, McHenry County and any wider Illinois service area your firm actually serves. Decide whether each approved page should use a municipal, county, state or broader frame. Keep the location relationship precise in titles, explanations and calls to action.
