What are Local Service Ads?+
Bosseo describes Local Service Ads as a Google advertising product for law firms that appears at the top of Google results and charges per lead rather than per click. Whether the program fits your firm depends on screening, practice categories, service areas, intake capacity and measured inquiry quality.
Does Granite City’s population show how many leads my firm will receive?+
No. Granite City’s 2020–2024 ACS five-year population estimate is 26,549, with a margin of error of 465. Population is geographic context only; it does not prove search demand, competition, leads, cases or revenue.
Can my firm target only Granite City?+
The Bosseo page describes category and geography targeting, but the appropriate service area depends on the firm’s accepted locations and practice areas. Review Granite City, Madison County and any additional locations separately rather than assuming one boundary fits every category.
What does Google Verified involve?+
Google’s checks vary by practice category and account; review the current identity, licensing, insurance and business-verification requirements that apply to your firm. Approval, required documents and timing are determined through Google’s process and should be confirmed for the individual firm.
What happens if an inquiry is unsuitable?+
Bosseo says wrong numbers, spam, out-of-area inquiries and wrong-practice-area inquiries can be flagged with Google for possible credit. The firm should define its own review standard and retain the information needed to evaluate each review.
How should we judge whether LSA is working?+
Review more than lead totals. Define and compare inquiry quality, consultation status and signed-matter status, then examine the result by practice area and geography. Bosseo describes lead-to-case tracking and an ROI Dashboard, while the firm remains responsible for accurate outcome definitions and records.
