1. Set the geographic boundary before choosing stories
Glencoe is a village in Cook County, Illinois. A page about a statewide law change, an Illinois appellate decision, or a Cook County development may be relevant to a firm serving Glencoe, but those subjects do not mean the same thing as a Glencoe-specific event. Households, individuals, municipalities, counties and metropolitan areas are separate geographic concepts. A sound Legal News review should therefore distinguish the location of the event, the jurisdiction of the law, and the area the firm actually serves. The Glencoe population estimate does not establish search demand, competition, case volume, lead volume or revenue.
Recommended approach
Ask Bosseo to show how story relevance would be assessed for your practice areas and geographic scope. Decide whether the firm wants Illinois coverage, Cook County coverage, Glencoe coverage, or a clearly defined combination. Keep local references precise rather than treating every Illinois story as local.
