1. Start with the right geographic boundary
Glen Ellyn is recorded as a village municipality in DuPage County, Illinois. That relationship matters when you review potential coverage: a story may concern Glen Ellyn, another DuPage County community, Illinois law, or a wider metropolitan audience. Those are not interchangeable audiences. A page about an Illinois statute may be useful to people in Glen Ellyn, but it should not imply that the statute is unique to the village. A page about an incident elsewhere should identify its actual location and explain why the legal issue may matter to the intended reader. The population estimate supplies context for the municipality; it cannot establish that residents are searching for legal news or that a particular practice area has available demand.
Recommended approach
Ask Bosseo to show how a proposed Legal News scope would distinguish Glen Ellyn, DuPage County and Illinois coverage. Decide which geographic relationships your attorneys are comfortable discussing, and require each page to state the relevant location accurately rather than treating every Illinois story as Glen Ellyn news.
