1. Start with Geneseo’s actual service area
Your firm may serve Geneseo, other communities in Henry County, or clients elsewhere in Illinois. The Census record identifies Geneseo city and its county relationship; it does not define your prospective-client geography. That distinction matters because an intake conversation may involve a caller located in Geneseo, an incident connected to Henry County, or a matter governed by another jurisdiction. Intake Coach can be evaluated against the geographic questions your team already uses, rather than against a population-based assumption about demand.
Recommended approach
Map the locations and jurisdictions your firm is willing to review. Decide which geographic facts an intake specialist must capture, when a matter should be escalated to an attorney, and how a follow-up owner is assigned. Use Geneseo and Henry County as precise labels in your review, not as evidence of expected lead volume.
