1. Set the geographic boundary before reviewing stories
Your firm may serve Freeport specifically, Stephenson County more broadly, or clients elsewhere in Illinois. Those are different editorial and measurement choices. The Census identifies Freeport city as a municipality in Stephenson County; it does not establish how far your firm serves or where prospective clients search. Bosseo’s public Legal News description says its system matches stories to a firm’s practice areas and state. A consultation should therefore clarify whether the firm wants state-level news, county-relevant events, Freeport references, or a combination that the firm can responsibly explain.
Recommended approach
Write down the geographic scope your attorneys will accept before assessing the product. Treat Freeport and Stephenson County as separate reporting questions, and do not use the city’s population as a proxy for demand. Ask how location references would be handled when a story affects Illinois broadly but has no direct Freeport connection.
