1. Start with the geographic question, not the population figure
Those are different geographic references, and they should not be treated as interchangeable. A page about an event in Elgin may need a city-specific explanation. A county court, agency, rule or enforcement matter may require a county reference. A statewide Illinois development may be relevant even when it does not concern Elgin directly.
Recommended approach
Before considering Legal News, list the geographic boundaries the firm is actually prepared to discuss: Elgin, Cook County, Kane County, Illinois, or another expressly chosen area. Ask Bosseo how a story is matched to the firm’s practice areas and geographic scope. Review whether a proposed page makes the location clear without implying that every Cook County or Kane County issue is an Elgin issue.
