1. Start with the site and its Elgin service area
A law firm serving Elgin may publish information for people in Elgin, Cook County, Kane County, Illinois or another defined service area. Those geographic relationships should be clear in the site’s navigation, contact paths and service content. They should not be used as a reason to create unsupported pages or imply that every location produces demand. Google’s guidance says scaled pages need original value, accuracy and relevance, and automation does not guarantee crawling, indexing or search visibility. Hosting can provide the infrastructure for a site, but it cannot establish that a page deserves to rank.
Recommended approach
Before discussing a move, list the pages that genuinely serve Elgin and the firm’s broader geographic scope. Identify which pages are authoritative, which need review and which should not be duplicated. Ask whether the current host can support the site’s actual content and traffic patterns, rather than selecting infrastructure because a population estimate appears large.
