1. Set the geographic boundary before selecting stories
The U.S. Census Bureau records Collinsville as a municipality in Illinois with relationships to Madison County and St. Clair County. Its 2020–2024 ACS five-year population estimate is 24,031, with a margin of error of 38. That is location and eligibility context only; it does not establish search demand, competition, legal need, leads, cases, or revenue. Legal News should therefore begin with a written coverage decision: which stories concern Collinsville directly, which concern Madison County or St. Clair County, and which are Illinois-wide developments relevant to the firm’s practice. A page about a statewide statute should not be presented as a Collinsville incident. A page about a local event should not imply that every Illinois resident is part of the firm’s service area.
Recommended approach
Ask Bosseo to review a geographic coverage map before approving topics. Use Collinsville, Madison County, St. Clair County, and Illinois as distinct labels rather than interchangeable location terms. Decide whether metropolitan or statewide coverage belongs in scope only if the firm actually serves those audiences.
