1. Set the geographic boundary before discussing news coverage
Clarendon Hills is recorded as a municipality in DuPage County, Illinois. A page about an Illinois legal development may be relevant to a Clarendon Hills firm, but Clarendon Hills, DuPage County, the wider metropolitan area, and Illinois are not interchangeable audiences. A local incident may deserve a narrower geographic treatment; a statute or appellate decision may have statewide relevance. The population estimate of 8,659 should not be converted into a demand forecast or a claim about legal need.
Recommended approach
Ask Bosseo to define the geographic rules for your coverage before approving a program. Review whether story selection distinguishes Clarendon Hills from DuPage County and statewide Illinois matters, and whether each page will explain why the event or legal change matters to the people your firm serves. Keep geographic language accurate rather than treating every Illinois story as a Clarendon Hills story.
